When social media campaigns are done correctly, they can turn out to be a cost-effective way to build your brand. In fact, a recent survey by Buffer found that more than 70% of marketers believe their efforts through social media are “somewhat effective” or “very effective” for their business. It can and will help you Read More…
During what have been some of the most uncertain times in recent history, the COVID-19 pandemic has handed us a crisis of a lifetime. In fact, at times it feels like that Aerosmith song Livin’ on the Edge where we are not quite sure what will happen next even if we wanted to know. And Read More…
Figuring out what makes a successful marketing team is no easy venture—especially one that can keep up with the times. But here at DigitalMarketer, we’re pretty sure we’ve cracked the code. The marketing industry as we know it has changed drastically over the past few years, and in order to remain successful, the modern marketing Read More…
Two worlds collided for me on Tuesday, April 30. Eight and a half years ago, I started working for akhia communications as a young professional with a communications degree and just a little PR agency internship experience to my name. About a year later, I started volunteering for the Cleveland Chapter of the AMA (now Read More…
Though marketers and designers seem to fall on different ends of the spectrum, they can have a great working relationship. Those partnerships are on full display when a campaign is visually pleasing and backed by all the right data. Marketing News spoke with two marketers (Rebecca Sears, CMO of Plantation Products, and John Lewellan, senior director Read More…
By Nicole Zahn Whether it’s the food, the company, or the love of the game … the Super Bowl is just as much about the commercials as it is about the game itself. For years, Super Bowl viewers from all over tune in to see whether or not the advertisements will live up to their Read More…
By Haley Keding Super Bowl LIII brought more competition than just the Rams vs. the Patriots. Soda giants Coke and Pepsi went head-to-head in their game time marketing tactics, and Pepsi did everything it could to beat Coke for a day on its home turf. As Craig and I debated in last week’s blog, the Read More…
By: J. Walker Smith Growth has shifted to places beyond the reach of companies unable or unwilling to get uncomfortable Growth is found now in uncomfortable places. The literature on growth is vast, but almost all of it presumes that growth is a matter of following well-known principles of business as usual. This succeeds when growth Read More…
By: Sarah Steimer A well-crafted case study can showcase a mindful marketing strategy Reflection is hip right now. Personal and professional mindfulness trends hype the benefits of contemplating and celebrating. For some, the act of reflection might mean meditation or journaling. For marketers, reflection often means building a case study. The goal of case studies may Read More…
By Chris Karel Jeff Leo Herrmann recently made the move from Boardroom to Newsroom. He is the Executive Producer and Founder of Madison, Michigan & Market and also the Chief Revenue Officer at The Business Journal in Youngstown. Jeff believes that successful organizations today focus on educating their customers to dominate their markets. His passion Read More…
