Category: Digital Marketing

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Top 5 Ways to Increase Digital Conversions in 2019: An Interview with Ryan Stainbrook

By Chris Karel Ryan began his career in early 2013 at akhia communications in the role of an Assistant Account Executive. After working in Account Service for over three years, Ryan’s passion for digital led to a transition to akhia’s Optimization department in the role of a Digital Project Manager. Over the past three years, Read More…

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Using Linkedin as a Prospecting Tool: An Interview with Shon Christy

By Chris Karel Shon Christy is one of Ohio’s best social media speakers. Recognized as a pioneer and innovator, he founded the state’s first niche social media agency. His 20 years of marketing experience, nearly 10 years of social media expertise and hundreds of speaking engagements with national reach make him one of the most Read More…

How to Run a One-Person Marketing Shop: An Interview with Melissa Wilson

By Chris Karel Melissa Wilson’s career spans nine years in integrated communications and digital marketing. She’s a practical influencer who facilitates the transfer of ideas and objectives, gathers feedback to improve ideas and objectives in order to understand the audience, and develops a brand-compliant narrative to reach them. In doing so, Wilson helps her company Read More…

Should You Invest in Banner Advertising for Offline Products?

Given the increasing opportunities offered to advertise products and brands to potential customers online, it’s not surprising that firms’ online advertising expenditures have risen steadily, and a great deal of that spending is directed toward banner advertising. Online banner advertising may be a natural choice for online retailers, but what about retailers that realize the Read More…

Email Marketing

How to Create a Great E-mail Marketing Campaign in 2018

5/30/2018 By: Hal Conick Consumers’ inboxes are inundated by spam, trash and malware disguised as marketing messages. How can marketers differentiate their content and connect with consumers?​​ E-mail is a marketer’s greatest tool and greatest conundrum. E-mail gives marketers access to the potential attention of nearly 4 billion consumers across the world, but it also fills Read More…

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The Best SEO Tools and Strategies for 2018 – Interview with Sean Hecking

The Best SEO Tools and Strategies for 2018 – Interview with Sean Hecking By Chris Karel In this interview, I dive into website health and the best SEO tools you can use to improve Search Engine Optimization. I sat down with Sean Hecking of Interactive Cleveland to get his expert insights on the topics. Sean Read More…

Patrick Zangardi on How to Get Started with Marketing Automation and Why It Matters to Customers

How to get started with marketing automation and the reasons why it matters to your customers. Interview with Patrick Zangardi. By Chris Karel Chris: So if someone is new to Marketing Automation, where do you think they should start? Patrick: What I think it comes down to with Marketing Automation is that it’s not something Read More…