Facebook offers marketers a fantastic advertising opportunity. With the platform’s enormous audience, rich database and targeting flexibility, it is a cost-effective way to direct relevant messages to specific buyers at defined points in the sales funnel. But to get the most out of Facebook, you have to use the platform properly. You can use the Read More…
As we begin 2016, most marketers have started looking miles ahead to predict what kind of budget should be allotted to social media marketing in the new year. There are a number of considerations, including how much social media is instrumental in achieving your business goals. Most companies plan social media spend with their clients Read More…
We all creep the competition’s social media single profiles, but there is a much better method to understand how the brand compares to the competition.
If you do Facebook marketing, you have surely heard the statement, “Organic reach is dead.” You may have even noticed that your own reach is dwindling. I know on some of my own posts it has. I want you to say this slowly and be calm about it, “It’s my own fault organic reach is Read More…
If you do Facebook marketing, you have surely heard the statement, “Organic reach is dead.” I want you to say this slowly and be calm about it, “It’s my own fault organic reach is dwindling.”
Having all available outlets on deck for your social media marketing results in the biggest possible gains. It’s not hard to leverage this power
Pinterest experts, and marketers who have grown their brands’ Pinterest followings, weigh in on how to get users to your Pinterest page, and offer strategies for pinning—and sharing—the right value-added content for your brand.
The social sphere is noisy: droves of plugged-in customers are tapping away on their devices of choice, sharing, searching, contributing, consuming, buying, etc.
It could be because of my recent career change. I’ve been with a couple advertising agencies over the past 15 years, but I really liked the way this particular agency approached and excelled at Integrated Marketing Campaigns.
