With football season closing in, you can expect all eyes to be on the quarterbacks. As a copywriter, you’re doing the same. Whether it’s a blog post that gets the client a first down or a retention email that takes them inside the 20-yard line, your job is to have the messaging score.
This month’s Member of the Month is Abby Monnot, Marketing Manager, Graphics for Avery Dennison. Learn more about her here!
Now that the 2015-2016 fiscal year has come to a close and AMA Chapter Boards across North America have transitioned to new leadership teams, it seems an appropriate time to reflect on the progress our organization has made in the last 12 months.
Crystal N. Williams is the director of Collegiate Relations on the Membership Committee for the CLE AMA. Get to know her here.
Webmasters with ecommerce sites often wonder how to optimize sites that don’t lend themselves to large volumes of content. Here are the main ways you can optimize to help generate links to your site.
Seeing a review for just what it is, using feedback to better your business, and learning how to effectively navigate a negative review, what you once feared could soon be your biggest ally.
If your company is looking to convert customers, then effective copy should be the lifeblood of your messaging.
If you were at the AMA/AAF Cleveland Chapter mashup on April 20th, you heard Amanda Todorovich, Content Marketing Director at the Cleveland Clinic, present “7 Keys to Content Marketing Success.” Amanda took us through her seven keys, demonstrating how each step validates her department’s success on behalf of its audience, Clinic customers and nearly 50,000 Read More…
