If you were at the AMA/AAF Cleveland Chapter mashup on April 20th, you heard Amanda Todorovich, Content Marketing Director at the Cleveland Clinic, present “7 Keys to Content Marketing Success.” Amanda took us through her seven keys, demonstrating how each step validates her department’s success on behalf of its audience, Clinic customers and nearly 50,000 Read More…
Category: Digital Marketing
Q&A With Amanda Todorovich, Content Marketing Director, Cleveland Clinic
On April 20th Amanda Todorovich will share how the Cleveland Clinic has evolved its content marketing efforts over the last three years.
Building a Better Brand in 2016
From design to company integrity, social media trends to video usage, bolstering your brand can mean amazing results for your bottom line.
Market Yourself As A Great Listener
As we all get older we realize that it’s less about us and more about the impact and legacy you leave. For your 2016 New Year’s Resolution, why not try to pass on the knowledge you’ve gained in your marketing career to empower a newbie just getting started?
The Where, How, and What of Holiday Marketing
The holidays will be here before you know it and consumers are planning to spend more than $877 billion this holiday season. Are you prepared to get your share of holiday sales?
Digital Marketing Pitfalls to Avoid in 2015
Did you take the opportunity at the end of last year to analyze your digital marketing plan? As we all know, the industry changes quickly and it’s important to keep up-to-date with new technologies, online tools, and changes in the way things are searched online in order not to be left behind. If you become Read More…
SEM, SEO or Both?
Despite how prevalent online marketing is in our society, there is still confusion and a lack of understanding about the differences between SEM (search engine marketing) and SEO (search engine optimization) and which is best for business.
Measure for Measure
The social sphere is noisy: droves of plugged-in customers are tapping away on their devices of choice, sharing, searching, contributing, consuming, buying, etc.
Go Mobile or Stay Home
Let’s be honest, mobile is everywhere! Though, why shouldn’t it be, since 91% of U.S. citizens have their mobile device within reach 24/7? The way consumers connect with brands and each other is changing because of the explosive growth of mobile over the recent years. This has created exciting opportunities and new channels for marketers, Read More…
5 Tips for Growing Your Business Online
In today’s competitive environment filled with technological advancements it is vital to be wherever your customers may be looking for you, and talking about you. So here are 5 Starter Tips for Growing Your Business Online.