Sept. 1, 2017 Falon Fatemi recently unveiled her newest company, Node, which she contends will “flip” the traditional sales funnel and, in the future, be the high-octane gasoline that powers “discovery” on every device and application Falon Fatemi first made waves in Silicon Valley when she was hired by Google at age 19. Six years Read More…
Madeline Malicki Cheers to a New AMA NEO Year As we head into the new 2017-2018 fiscal year for AMA Northeast Ohio, it is worth taking a moment to reflect on where we are as a chapter, and what we’re all about. Last year, as many of you know, the Cleveland AMA and Akron/Canton AMA Read More…
By: David Aaker Marketing News, Nonprofit It’s not enough to have a value statement, brands must advance a cause that will resonate with employees, customers and investors Milton Friedman famously said that the “social responsibility of business is to increase profits.” To many observers that is the accepted paradigm. READ ON With few exceptions, most Read More…
My name is Lukas, and I’m a technology addict. I’m willing to bet you are, too. Have you ever posted a status on social media, then habitually checked back to see if anyone acknowledged it? Do you know that feeling of post-post tension when you’re wondering if people will find your words entertaining or interesting Read More…
For the past several years our Northeast Ohio AMA chapter has held an “Ad Review” luncheon the day after the Super Bowl to select what we felt was the best commercial. Find out which commercial won it all!
For the first time in American Marketing Association history, two active chapters have merged. The Cleveland and Akron/Canton chapters combined to form one powerhouse Northeast Ohio chapter: AMA NEO.
Another year of exciting opportunities to network, learn, and grow together as a marketing community in Northeast Ohio. Our team is truly #ALLIN to make this one of the best years yet for our chapter.
With football season closing in, you can expect all eyes to be on the quarterbacks. As a copywriter, you’re doing the same. Whether it’s a blog post that gets the client a first down or a retention email that takes them inside the 20-yard line, your job is to have the messaging score.
Now that the 2015-2016 fiscal year has come to a close and AMA Chapter Boards across North America have transitioned to new leadership teams, it seems an appropriate time to reflect on the progress our organization has made in the last 12 months.
If your company is looking to convert customers, then effective copy should be the lifeblood of your messaging.
