Given the increasing opportunities offered to advertise products and brands to potential customers online, it’s not surprising that firms’ online advertising expenditures have risen steadily, and a great deal of that spending is directed toward banner advertising. Online banner advertising may be a natural choice for online retailers, but what about retailers that realize the Read More…

8/20/2018 By: Daniel Burstein Johnson & Johnson Vision Care makes billions of contact lenses every year, and when a customer buys a box of contacts, they’re all the same. All the same color, same shape. No contact is even slightly out of proportion. If they were, customers wouldn’t be able to see, and that would be Read More…

Image source: Sole Collector Social impact is not a strategy; it’s a responsibility. It’s a moral imperative, not a marketing plan. Should my words fail me, I want to first establish that I am against police brutality, racism, bigotry and intolerance in absolute and unconditional terms. What follows is not a political statement on my Read More…

5/30/2018 By: Hal Conick Consumers’ inboxes are inundated by spam, trash and malware disguised as marketing messages. How can marketers differentiate their content and connect with consumers?​​ E-mail is a marketer’s greatest tool and greatest conundrum. E-mail gives marketers access to the potential attention of nearly 4 billion consumers across the world, but it also fills Read More…