This year has been a whirlwind for brands whether they sell via traditional retail, online, or both. Even those with a strong e-commerce presence and strategy felt the effects of the pandemic. Effects varied across the industry and have been unique to each company. Some saw drastic decreases in demand while others couldn’t keep up Read More…
In 2012, Amazon.com wasn’t even an afterthought in the world of digital marketing. Fast forward 8 years and Amazon Advertising has become the third largest advertising platform in the US only behind Google and Facebook with projected 2020 ad revenue topping 12.75 Billion dollars. How and why did this happen? The story of Amazon’s growth Read More…
Strategies for Facebook and Instagram In the previous post, we discussed how to start to get ready for 2021 by assessing where your brand is at and where it needs to go in regard to social media platforms. For part two of this two-part blog series, we’ll focus on the strategies you can use to Read More…
Where are you now and where are you going? For anyone looking to build a modern brand in 2021, social media has proven to be a critical element in the marketing mix. Today, about 80% of the American population uses social media, and these channels have seen huge growth in engagement for both consumer and Read More…
The American Marketing Association Northeast Ohio Board of Directors has important news to share with our members of the Northeast Ohio chapter and our marketing community. The American Marketing Association Northeast Ohio (AMA NEO) Board of Directors discovered suspicious spending patterns that led to more in-depth review of our finances. Our records in March 2020 Read More…
Monthly Sponsorship Opportunities with AMA NEO: Each month, AMA NEO will have a monthly topic in which all content will be centered around. This includes a blog post(s), social media posts, promotion of local Cleveland businesses, recognition of young professionals, and events. 2020-2021 Monthly Topics: November 2020 – Building a brand through the new digital Read More…
Contrary to popular belief, being creative isn’t all that hard. You just have to train your mind to think of new and fresh ideas that are outside of the ordinary. Below are a few tips on how you can increase your creativity. 1. Read, read, read The surest way that you can expand your creative Read More…
By: Sarah Steimer We’re closing the book on a decade marked by digital marketing trends, influencers and AI. This final year of the 2010s means less dreaming and more implementing. OPPORTUNITY Knowledge-building The largest percent change (8% increase) in marketing knowledge investments in the prior 12 months was in developing new marketing knowledge and capabilities. RISK Not sharing the Read More…
